New release · QAiry 3.1

A major step forward for audience building in SFMC

Smarter AI. More control. Greater automation.

QAiry 3.1 understands your Salesforce Marketing Cloud data model — Data Extensions, fields and the relationships between them — so you can build, refine and automate audiences with AI Chat, a visual builder or SQL.

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QAiry 3.1 — product tour

SMARTER CHAT

More accurate AI. Understands your metadata and guides audience building.

MANUAL EDIT + SQL

Build visually or in SQL. Create, connect, filter and refine audiences your way.

AUTOMATION

API + Waterfall. Refresh and chain Data Extensions beyond Automation Studio.

Smarter Chat

Chat got a lot smarter.

More accurate answers. Better understanding of your metadata. Describe your audience in any of 80+ languages and QAiry maps the right fields and joins from your data model.

More accurate responsesQAiry understands your request in the context of your SFMC environment and returns more relevant, reliable answers.

Better metadata understandingData Extensions, fields and relationships are read correctly, so complex SFMC structures become easy to work with.

Smarter guidanceQAiry understands what you're trying to achieve and points you to the right next step as you build and refine.

Connect metadata directly from Chat New in 3.1If QAiry needs a Data Extension that isn't connected yet, search, select and connect it without leaving the conversation.

CHATMANUAL EDITSQL

Clients who opted in to email and ordered a product this year, excluding commercial-pressure exclusions.

I'll join Clients to Orders (1:N) and Optin (1:1). To apply your exclusion I need a Data Extension that isn't connected yet — pick it below and I'll connect it.

Clients_exclusion_commercial_pressureClients_exclusion_globalSuppression_Legal

Connected. Audience built: 1,284 records. Want to add a field for the last order date?

Type your prompt here…

Your data model

Connect more of your data extensions.

Bring more of your Salesforce Marketing Cloud metadata into QAiry. Names, fields and data types are synchronised, so every audience QAiry creates follows your structure — including naming conventions and field typing.

Data Extensions

Build audiences using the Data Extensions connected to your Business Unit. Sync new DEs as your organisation evolves.

Shared Data Extensions

Bring shared data into your audience logic and work across Business Units with a unified view.

Synchronized Data Extensions New in 3.1

Use synchronized Salesforce CRM data directly in your audience-building workflow.

Salesforce Data Extensions New in 3.1

Connect Salesforce-generated Data Extensions and bring even more CRM data into your audiences.

Relationships

Table viewGraph view

Drag to pan · scroll to zoom · hover a table to isolate it

Relationships New in 3.1

Define how your tables connect. See it in Table View or Graph View.

Tell QAiry how your Data Extensions relate — Clients to Orders, Orders to Payments — and the AI, the builder and your SQL all join your data correctly.

1:1Clients → Optin 1:NClients → Orders 1:NClients → Events M:NOrders ↔ Invoices

More control

One workspace.
Three ways to build.

Chat, Manual Edit and SQL are different entry points into the same audience. Choose the way you prefer to work and keep refining from there.

CHAT

Ask in plain language

Describe the audience and let the AI write the logic. Build first, ask AI later, or combine both whenever you want.

Give me customers who: - purchased in the last 30 days - have a valid Email - are opted-in - exclude bounces and unsubscribes

MANUAL EDIT

Manual Edit is now a builder New in 3.1

Start directly in Manual Edit and design the logic step by step.

Select connected DEsChoose the Data Extensions you want to use for your audience.

Choose join logicConnect your Data Extensions and define how the data should be joined.

Add filtersDefine the conditions your contacts must meet to be included.

Apply exclusionsDefine who should be excluded from your audience.

Review outputChoose and organize the fields to include in your final audience.

Same QAiry experience. Much more control.Build first. Ask AI later, or combine both whenever you want.

SQL

Prefer SQL? Start there. New in 3.1

Open the SQL tab, write or paste your query, validate it, and keep refining the audience in Manual Edit or Chat.

SELECT c.SubscriberKey, c.Email FROM Clients c INNER JOIN Optin op ON op.Subscriberkey = c.Subscriberkey INNER JOIN Orders o ON o.Client_id = c.Subscriberkey WHERE op.Optin_email = 1 AND YEAR(o.[Date]) = YEAR(GETDATE())

SQL → Manual Edit → Chat · Choose the entry point that matches how you work.

Insights

Cross-check audiences with tracking data.

QAiry leverages SFMC system Data Views — sends, opens, clicks, bounces, unsubscribes — to turn engagement into actionable audiences.

Engaged audience

Subscribers who opened or clicked in the last X days — ideal for re-activation or high-affinity targeting.

Show contacts who clicked at least once in the last 14 days.

Deliverability protection

Exclude recent hard bounces or repeated soft bounces to protect sender reputation.

Exclude subscribers with a bounce in the last 30 days.

Re-engagement

Build inactive segments based on no opens or clicks over a period to run win-back campaigns.

Find subscribers with no opens in the last 90 days.

Field types preserved for reliable activation

QAiry keeps the correct field types so sending, personalisation, SMS and validation work as expected. Email Address and Phone behave differently from generic Text fields.

Email AddressPhoneNumberTextDateBoolean

Greater automation

Waterfall automation.
Refresh DEs in the right order.

QAiry 3.1 refreshes Data Extensions through the QAiry API, reducing your dependency on Automation Studio. Chain dependent refreshes sequentially — each step starts only when the previous one is complete.