Audience Segmentation with Custom Data Models

Data Models: The Backbone of Effective Marketing Strategies

In Salesforce Marketing Cloud, custom data models form the backbone of any effective marketing strategy. These models encompass unique datasets tailored to your specific business needs, providing a comprehensive view of your customer base such as customer purchase history, demographic information, website interactions, and more. These datasets are crucial for personalized marketing, enabling you to understand and target your audience more effectively.
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Why Custom Data Models Matter?

• Understand Your Audience: Gain deep insights into customer behaviors, preferences, and trends, helping you make informed decisions.
• Target Effectively: Create highly targeted campaigns by segmenting your audience based on specific criteria derived from your custom datasets.
• Enhance Engagement: Deliver personalized experiences that resonate with your customers, increasing engagement and loyalty.

How QAiry Enhances Custom Data Models
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1. Seamless Integration and Management

Synchronise your Data Extensions from your data model in Salesforce Marketing Cloud. This synchronization process only involves metadata, such as the name of the Data Extension, field names, and field types.

2. Simplified Data Access with AI-Driven Capabilities

Transform complex SQL queries into simple, conversational interactions. With QAiry, any marketer, regardless of technical background, can effortlessly access and manipulate data. Simply describe your  segment in natural language. Example: "Show me customers who spent more than $500 in the last quarter." Qairy will show the data in real time and create a data extension that can be used for marketing campaigns.

3. Real-Time Data Interaction

Refine and adjust your data queries in real time. QAiry dynamically updates the results, displaying the changes in real-time. This helps you visualize how your audience segment evolves with each modification.
Example:
1. Initial Query: "Create a segment of subscribers who purchased in the last 12 months."
2. Refinement: "Add a filter for subscribers who spent more than $100."
3. Further Adjustment: "Exclude subscribers who have not opened an email in the last 3 months."
4. Final Touch: "Include only those located in New York."

As you input these refinements, QAiry adjusts the segment in real-time, showing you the updated list of subscribers that match these criteria.

4. Holistic Data Insights

QAiry enables a holistic analysis of your marketing efforts. This comprehensive view allows you to identify trends, uncover insights, and make data-driven decisions. Example: Analyze the correlation between customer purchase behavior and engagement with specific marketing campaigns to optimize future strategies.

Transform Your Marketing Strategy with QAiry
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By leveraging custom data models with QAiry in Salesforce Marketing Cloud, you can unlock the full potential of your marketing data, driving more personalized and impactful campaigns. Marketing teams can now take a hands-on approach to audience segmentation for their marketing campaigns, creating sophisticated audience segments without coding knowledge. This reduces the time required for these tasks by up to 70%.