Introduction to Custom Data Models

In Salesforce Marketing Cloud, custom data models serve as the foundation of any effective marketing strategy. These models provide a 360‑degree view of your customers by incorporating data such as purchase history, demographics, and website interactions—allowing you to build highly personalized campaigns.

Why Custom Data Models Matter

• Deeper Customer Understanding: Uncover behavioral patterns, preferences, and trends to make informed decisions.
• Precision Targeting: Segment audiences with data‑driven criteria for more relevant messaging.
• Enhanced Engagement: Deliver personalized experiences that foster stronger customer relationships.

How QAiry Enhances Custom Data Models

Seamless Integration & Management: QAiry synchronizes your Data Extensions in Salesforce Marketing Cloud by capturing metadata—such as table names, field names, and data types—ensuring a streamlined, organized data model.

AI‑Driven Data Access & Querying: QAiry transforms complex SQL queries into simple, conversational interactions. For example, ask, "Show me customers who spent more than $500 in the last quarter," and QAiry instantly retrieves the data.

Real‑Time Data Interaction: Refine your audience segments on the fly. QAiry updates segments in real time as you adjust your criteria.

Holistic Data Insights: Analyze trends and optimize campaigns by correlating customer behavior with engagement metrics.

Transform Your Marketing Strategy with QAiry

By leveraging custom data models in Salesforce Marketing Cloud, QAiry empowers marketing teams to build sophisticated audience segments—without any coding. This approach can reduce segmentation time by up to 70%, allowing you to focus on strategy and customer engagement.

Experience the future of data‑driven marketing with QAiry!

QAiry Features